Everything start,
with the right approach.

Everything start,
with the right approach

Everything start,
with the right approach.

01 Learn       02 Think       03 Create

01 Learn       

02 Think      

03 Create

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01

 

Learn

 

Focus on understanding the market problem and the project goal.
Then focus on understanding where the market is actually going,
what competitors and big players there are, and what are the user needs.

01

Learn


The first step is focussing on understanding the market problem and the project goal. Then I focus on understanding how the market is, what competitors there are and what are the user needs.

Problem

Project Goal

Market

Competitors

User needs

Problem

Project Goal

Market

Competitors

User needs

02

 

Think

 

Understand the project and its context, then start designing a strategy, working closely with the client to understand hypothetical personas and customer journey and finally start design some raw flows to map the product features.

02 

Think

 

After understanding the project and its context, the second step is to start designing a strategy, working with the client to understand hypothetical personas and customer journey and finally start design some raw flows to map the product features.

Strategy

Personas

Customer Journey

Flows and interaction

Features mapping

Quick prototyping

Strategy

Personas

Customer Journey

Flows and interaction

Features mapping

Quick prototyping

03

 

Create

 

After having a clear view of the problem, understanding the user needs and having a solid product structure, it’s time to create.
Firstly I will create a mood board of the visual trends, then start a design concept. With the approval of the concept, we move on to the detailed design of the entire product.

At the end of the project the deliveries are always a clean Sketch file, a product library and on request a Design System or digital Guideline.

03

Create

 

After having a clear view of the problem, understanding the user needs and having a solid product structure, it’s time to create.
Firstly I will create a mood board of the visual trends, then start a design concept. With the approval of the concept, we move on to the detailed design of the entire product.

At the end of the project the deliveries are always a clean Sketch file, a product library and on request a Design System or digital Guideline.

Moodboard

Concept

Product Design

Prototype

Libraries and Guidelines

Design System

Moodboard

Concept

Product Design

Prototype

Libraries and Guidelines

Design System

It’s all about starting a project with the right approach.
The methodology makes the process easier, smooth and stronger.

It’s all about starting a project with the right approach. The methodology could make easier the process and make it smooth and stronger.

lorenzo
perniciaro

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Art Direction
Digital Production
Mobile and Web