askLEILA

Dubai, 2024

Design Direction, research, branding and UX/UI Design for askLeila, a Dubai based startup with the goal to provide people a daily life coaching.

Project goal and need

askLeila is a daily life coaching app that focuses on providing personalized diet and nutrition advice. The app aims to support users in achieving their health goals through tailored meal plans, nutritional tips, and progress tracking. A client from Dubai, captivated by my design work showcased on Dribbble, commissioned me to develop an app that reflected their vision of elegance and functionality. I was responsible for designing the user flows, visual design, and overall branding, including the logo. The result is a sophisticated app that combines aesthetic appeal with practical functionality. askLeila delivers personalized dietary recommendations and keeps users engaged with its sleek design and intuitive interface. The app’s comprehensive approach to diet and nutrition makes it an invaluable resource for anyone looking to improve their health and wellness.

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