TORTONA

Italy, 2024

Design Direction, research and UX/UI Redesign for Tortona, an Italian shoest brand with high popularity in Italy.

Tortona is a leading brand in the Italian market for fashionable women's shoes, known for its stylish and high-quality products. The brand, which has been a market leader for years, decided to launch its own dedicated website to better reach and engage with its customers. The client needed a website that would capture the brand’s unique style and sophistication, along with comprehensive branding and logo design. Starting from scratch, we developed the user flows and visual design to create a site that effectively communicates Tortona’s brand identity. The new website showcases the brand’s latest collections, offers an easy-to-navigate shopping experience, and strengthens the connection with its fashion-forward audience. Through meticulous design and a deep understanding of the brand’s ethos, we created a digital platform that not only enhances Tortona’s online presence but also aligns perfectly with its image as a leader in the fashion industry.

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